Zynga is a social network game developer that develops browser-based games that work both as stand-alone games
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Zynga is a social network game developer that develops browser-based games that work both as stand-alone games and as application widgets on social networking sites like Facebook. What are the pluses and minuses of Zynga’s approach to launching games that rely on another company’s platform (i.e., Facebook) to reach its intended audience? Is Zynga growing primarily via internal or external growth strategies?
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Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 9781292095370
6th Edition
Authors: Bruce R Barringer, R Duane Ireland
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