1. Despite all the changes that have happened with the Internet since 2007, when Songkick was founded, why do you think the company has been able to successfully stick with its original business plan?

2. What do you think would have happened to Grubhub if it hadn’t changed its business plan?

3. Why do you think some start-ups find it difficult to change their business plan, even when presented with evidence that their current business plan isn’t working?

4. Look at the “You Be the VC” features at the end of Chapter 5, which focus on Prynt and ZUtA Labs, and the “You Be the VC” features at the end of this chapter, which focus on Beyond Meat and Ava. From the information in the features and on each company’s website, which company do you think will have the easiest time sticking to its original business plan? Which company do you think will have the hardest time? Explain your selections.