1. Do you think Coach Up’s business model is sound? If you could make any changes to the firm’s business model, what would you suggest?

2. To what degree does Coach Up’s business model reflect the attributes of a sound business idea as described in Chapter 2?

3. Read the “What Went Wrong?” feature for this chapter. The feature focuses on peer-to-peer business models, and makes the point that the peer-to-peer approach works in some instances and in some instances it doesn’t. Why do you think Coach Up’s peer-to-peer business model is working while others haven’t?

4. Do some additional research on Coach Up. Complete the Barringer/Ireland Business Model Template for the company.