1. How does Etsy create, deliver, and capture value for its shareholders?

2. Is Etsy’s business model a standard or a disruptive business model? Explain your answer.

3. How is Etsy’s business model different from eBay’s business model for the makers of handmade goods?

4. In your opinion, what is the most serious challenge facing Etsy? To what extent does the challenge threaten Etsy’s business model? How should Etsy confront the challenge?