1. If a company sold a product that was trendy, such as teenage fashions, which of the fulfillment approaches would be the best choice? Explain your answer.

2. If a company wanted to focus all of its energy on its core business, such as product sales and R&D, which of the approaches to order fulfillment would be appropriate?

3. Red Stag Fulfillment (www.redstagfulfillment) is a start-up fulfillment service that maintains fulfillment locations in several U.S. cities. Spend some time studying Red Stag’s website. Describe the fulfillment services that Red Stag could offer an online company that sells running shoes and apparel.

4. Skip ahead to Chapter 14 and read the “Opening Profile” feature, which focuses on Filter Easy. According to the feature, is Filter Easy a drop shipper, does it use a fulfillment service, or does it maintain warehouses and fulfill its own orders? Explain why you think Filter Easy made the choice it did regarding fulfillment and shipping.