1. What steps should the Cohens take to find other locations for new U.A.L. stores? What criteria should they use to screen potential cities? 

2. Which of the three basic business strategies is U.A.L. using? Explain. How well are the Cohens executing their strategy?

3. Develop an outline of a marketing strategy for U.A.L. How should the company promote itself? 

4. How should U.A.L. incorporate social media into its marketing strategy? Which social media tools should the Cohens use? What steps should they take to build a social media following?