1. Why do you think Paint Nite has grown so quickly? What is it about the Paint Nite experience that attracts people?

2. Why do you think Paint Nite chose a licensing model rather than franchising or setting up company-owned Paint Nite operations in select cities? (You may wish to jump ahead and review the description of franchising in Chapter 15 to answer this question.) 

3. Brainstorm a business idea for which you think a Paint Nite type of licensing model might be the best way to organize and grow the firm.

4. Go to Paint Nite’s website and locate a Paint Nite session close to where you live. Where is the session located? How much does it cost? Would you enjoy participating in a Paint Nite session? Why or why not?