What steps can the new owner of .CO Internet S.A.S. take to maintain the brand and continue
Question:
What steps can the new owner of .CO Internet S.A.S. take to maintain the brand and continue to build customer recognition of it? Refer to Figure 9.2 on page 354 and use the table below to do the following:
a. List threshold, performance, and excitement attributes for .CO Internet S.A.S.
b. Identify “proof points” (reasons for customers to believe in the brand) that support each of the attributes you list.
c. Use the attributes and their proof points to develop a unique selling proposition for .CO Internet.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
a Threshold Attributes Benefits that customers expect from a brand Performance Attributes Benefits t...View the full answer
Answered By
Ali Khawaja
my expertise are as follows: financial accounting : - journal entries - financial statements including balance sheet, profit & loss account, cash flow statement & statement of changes in equity -consolidated statement of financial position. -ratio analysis -depreciation methods -accounting concepts -understanding and application of all international financial reporting standards (ifrs) -international accounting standards (ias) -etc business analysis : -business strategy -strategic choices -business processes -e-business -e-marketing -project management -finance -hrm financial management : -project appraisal -capital budgeting -net present value (npv) -internal rate of return (irr) -net present value(npv) -payback period -strategic position -strategic choices -information technology -project management -finance -human resource management auditing: -internal audit -external audit -substantive procedures -analytic procedures -designing and assessment of internal controls -developing the flow charts & data flow diagrams -audit reports -engagement letter -materiality economics: -micro -macro -game theory -econometric -mathematical application in economics -empirical macroeconomics -international trade -international political economy -monetary theory and policy -public economics ,business law, and all regarding commerce
1+ Reviews
10+ Question Solved
Related Book For 
Essentials of Entrepreneurship and Small Business Management
ISBN: 978-0134741086
9th edition
Authors: Norman M. Scarborough, Jeffrey R. Cornwall
Question Posted:
