A major maker of breakfast cereals was about to introduce a new multigrain cereal. Its principal selling point is that it features “three great tastes” in every bowl: corn, rice, and wheat. Because a cereal’s name is an integral part of its marketing campaign, the company hired a costly consulting firm to come up with the right name for the new product. The consulting firm tackled the job using “a combination of structural linguistics and personal creativity.” One year and many dollars later, the consulting firm gave its recommendation. Take 20 minutes to list names that you think would be appropriate for this cereal.

Make brief notes about why you think each name is appropriate. Your professor may choose to prepare a list of names from all the members of your class and may take a vote to determine the “winner.” K-654