Apple. Apple seeks energetic, dedicated students with a passion to educate others about Apple products. The company
Question:
Apple. Apple seeks energetic, dedicated students with a passion to educate others about Apple products.
The company prefers students who excel at time management, have a marketing or sales background, and are involved with student groups. Once hired, Apple Campus Leaders must commit 10 to 14 hours per week and are paid \($10\) to \($11\) per hour. Apple Campus Leaders must have strong communication skills and the ability to lead presentations of Apple products to students, professors, and staff. In addition, campus leaders plan events on campus, run workshops about Apple products, serve in person at promotional tables, and engage with student organizations. You can apply for the Apple Campus Leader program at www.jobs.apple.com. Just type “Apple Campus Leader” into the search bar.
Red Bull. Red Bull has one of the oldest and largest student rep programs. Red Bull Student Marketers, the title Red Bull uses, are responsible for working at Red Bull events, running product trials, supporting the Red Bull sales team, and introducing students on their campus to the Red Bull brand. Red Bull wants to find students with excellent communication skills; who have energetic and outgoing personalities; who possess a thorough understanding of their university, city, and region; and who have a creative mindset and entrepreneurial spirt.
Red Bull pays its Student Marketers \($18\) to \($21\) per hour.
You can apply to become a Red Bull Student Marketer at www.jobs.redbull.com. At the site, type “Student Marketer” into the search bar.
Amazon Prime. Amazon Prime has a discount program for students called Prime Student. The program includes a six-month free trial and a 50 percent discount off the regular membership price. The students Amazon hires to promote its program are called Student Digital Brand Ambassadors. Amazon looks for students who are passionate about social media marketing.
Student Digital Brand Ambassadors earn a \($150\) weekly stipend and a Prime Student membership for crafting and editing engaging content about Prime Student, posting a minimum of twice a week on their social media account, engaging with followers online (reply to comments and story replies), encouraging Prime Student sign-ups, and participating in focus groups for Amazon market research. For more information, check out
#MYPRIMESTUDENT on Instagram. You can apply to become a Prime Student Digital Brand Ambassador at https://www.tfaforms.com/4944567.
Other companies that run well-regarded campus ambassador programs include CP Custom Prints, Coca-Cola, Chipotle, and Xbox......
Discussion Questions:
1. As part of your college experience, do you think you would benefit by participating in a campus ambassador or campus rep program? Why or why not?
2. In what ways would participating in a campus ambassador or campus rep program help you prepare to own your own business someday?
3. Why do you think companies such as Apple, Amazon, and Red Bull sponsor campus ambassador or campus rep programs? How do the companies benefit?
4. What types of startups would benefit the most from starting campus ambassador programs?
Step by Step Answer:
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780138091828
7th Edition
Authors: Bruce R. Barringer, R Duane Ireland