Comment on the propensity of Airbnb’s founders to solicit customer feedback. Based on the information in the case, do you think they did it too often, not often enough, or just right? Is there anything in their approach to obtaining feedback that you think you’ll emulate if you start a business?

It all started because two aspiring designers needed money to pay their rent. It was October 2007, and Brian Chesky and Joe Gebbia were sharing an apartment in San Francisco. There was an international design conference coming to town. The two noticed that on the conference’s website, all the hotels that were listed were sold out. The thought occurred to them that they could make money by renting out space in their apartment to people attending the conference.