Explain the rationale behind Warby Parkers omnichannel strategy. Provide an example of another company, featured in this
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Explain the rationale behind Warby Parker’s omnichannel strategy. Provide an example of another company, featured in this book that is pursuing a similar strategy. On a scale of 1 to 10 (10 is high), how much potential does this strategy have for increasing Warby Parker’s sales and profitability?
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Entrepreneurship Successfully Launching New Ventures
ISBN: 9780134729534
6th Edition
Authors: Bruce R. Barringer
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