How has Casper established a unique position in the mattress industry? To what degree do you think its unique position is the basis of its early success?

Imagine the following scenario: You’ve known for some time that you need to shop for a new mattress.

You’ve been putting it off because you’re dreading the experience. You imagine yourself walking into a mattress store, looking at a sea of mattresses, being approached by a pushy salesperson, and trying to pick out a mattress by laying on several mattresses for a few minutes in the store. You’re also dreading trying to get whatever you buy up to your second floor apartment.