If you decided to start a small-business consulting service in Columbus, OH, how would you approach the

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If you decided to start a small-business consulting service in Columbus, OH, how would you approach the following topics:

market segmentation, selecting a target market, and developing a positioning strategy?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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