Seven months ago, Jaylen Wilkins launched a chain of kiosks located in malls that sell smartphone accessories.
Question:
Seven months ago, Jaylen Wilkins launched a chain of kiosks located in malls that sell smartphone accessories. His first kiosk was in a mall in Washington, DC, and he is now expanding into Maryland, Virginia, and Pennsylvania.
Jaylen’s company grew quickly from one kiosk to 142; he hopes to add 200 kiosks per year over the next five years. Recently, a Virginia business periodical posted a story about Jaylen’s business in its blog;
the story’s focus was on whether the business was growing too fast. Jaylen was upset when he read the blog posting, and he called you to vent his irritation.
After calming down a bit, he said to you,
“Tell me the truth. Is there something to what these guys are saying? I am opening new kiosks as fast as I can. Isn’t that a good thing?” What would you say in response to Jaylen’s questions?
Step by Step Answer:
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780138091828
7th Edition
Authors: Bruce R. Barringer, R Duane Ireland