Suppose you are the owner of a successful electric-powered, environment-friendly scooter company and plan to launch your
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Suppose you are the owner of a successful electric-powered, environment-friendly scooter company and plan to launch your product in India. Pick either the cost leadership or differentiation strategy and explain how you would bring the scooter to market in India. Will you have to alter the design? What difficulties could the market in India pose? How will your strategic plan deal with these and other issues?
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Related Book For
International Entrepreneurship Starting Developing And Managing A Global Venture
ISBN: 9781483344393,9781483392226
3rd Edition
Authors: Robert D. Hisrich
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