Which ratio is of greater interest to the owner-manager, the rate of return on total assets or
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Which ratio is of greater interest to the owner-manager, the rate of return on total assets or the rate of return on equity? Support your answer.
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Related Book For 
New Venture Management: The Entrepreneur’s Roadmap
ISBN: 9781138208919
2nd Edition
Authors: Donald F Kuratko, Jeffrey S Hornsby
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