Your friend has developed what they believe is a novel floor cleaning product.

The advantage to this product, you are told, is that because of the unique chemicals used to create the cleaning fluid, people need only a fraction of the amount of fluid to clean floors compared to the amount of fluid required when using traditional, well-established products. Your friend has no doubt that even Walmart will pay a handsome amount to stock and sell this product. Use your knowledge about the power of buyers to offer your friend a different perspective as to how Walmart might deal with the possibility of buying this product from a startup.