Price-earnings ratios of many companies are published daily in the financial pages of newspapers. Often, the ratio is roughly 9 to 1, but it varies greatly depending on market conditions. If investors think that earnings per share will increase, this ratio could be much higher, such as 15 to 1. Apparently, investors are willing to pay [more / less] per dollar of earnings in a growing company, as long as the risk of doing so is not excessive.