Question: 4. (LO 5.2) How might Netflix classify its customers into segments based on the following? Give examples of each and explain your answers. a. Communication

4. (LO 5.2) How might Netflix classify its customers into segments based on the following?

Give examples of each and explain your answers.

a. Communication touchpoints (websites, email, snail mail)

b. Human touchpoints (interaction with a salesperson or customer service representative)

c. Physical touchpoints (physical store location, product and packaging)

d. Sensory touchpoints (fragrances, store lighting, store design)

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