1415. Through its alliance with Best Buy, Microsoft is selling its products including Microsoft Network (MSN) Internet
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14–15. Through its alliance with Best Buy, Microsoft is selling its products—
including Microsoft Network (MSN) Internet access services and hand-held devices such as digital telephones, hand-held organizers, and WebTV that connect to the Web—through kiosks in Best Buy’s 354 stores nationwide. In exchange, Microsoft has invested $200 million in Best Buy. What were the motivations for this strategic alliance?
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Related Book For
Mergers Acquisitions And Other Restructuring Activities
ISBN: 9780123748782
5th Edition
Authors: Donald DePamphilis
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