The name and good reputation of a fi rm. a. goodwill b. trade na me c. trade

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The name and good reputation of a fi rm.

a. goodwill

b. trade na me

c. trade s ecret

d. brand na me

e. trademark

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Essentials Of Business Law

ISBN: 9780073377056

7th Edition

Authors: Anthony Liuzzo, Joseph Bonnice

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