Jill Davis tells her broker that she does not want to sell her stocks that are below
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Jill Davis tells her broker that she does not want to sell her stocks that are below the price she paid for them. She believes that if she just holds on to them a little longer they will recover, at which time she will sell them. Which behavioral characteristic is the basis for Davis’s decision making?
a. Loss aversion.
b. Conservatism.
c. Representativeness.
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