1 Before becoming IBMs chairman and chief executive officer, Louis V. Gerstner, Jr. was a vice-chairman of...
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1 Before becoming IBM’s chairman and chief executive officer, Louis V. Gerstner, Jr. was a vice-chairman of American Express. While at American Express, he stated: “The split between international and domestic is very artificial – and at times dangerous.” Do you agree with the statement? Offer your rationale.
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International Marketing Analysis and Strategy
ISBN: 978-0415311335
4th edition
Authors: Sak Onkvisit, John J. Shaw
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