1 Given that countertrade is a fact of life which is not going to go away, is...
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1 Given that countertrade is a fact of life which is not going to go away, is there any valid argument from a theoretical standpoint for this method of doing business?
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International Marketing Analysis and Strategy
ISBN: 978-0415311335
4th edition
Authors: Sak Onkvisit, John J. Shaw
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