15. Evaluate O’Keefe’s Ice Arena’s situation. What should Manuel Gray do? Why?

Manuel Gray, the manager of O’Keefe’s Ice Arena, is trying to decide what strategies to use to increase profits.
O’Keefe’s Ice Arena is an ice-skating rink with a conventional hockey rink surface (85 feet  200 feet). It is the only indoor ice rink in a northern U.S. city of about 450,000. The city’s recreation department operates some outdoor rinks in the winter, but they don’t offer regular ice skating programs because of weather variability.