2 Are rational motives more effective than their emotional counterparts in motivating consumers to make a purchase?

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International Marketing Analysis and Strategy

ISBN: 978-0415311335

4th edition

Authors: Sak Onkvisit, John J. Shaw

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Question Posted: Jul 25, 2024 06:07 AM

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2 Are rational motives more effective than their emotional counterparts in motivating consumers to make a purchase?

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International Marketing Analysis and Strategy

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