2. Are the conjoint results useful in making any pricing decisions? What useful information can be gleaned
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2. Are the conjoint results useful in making any pricing decisions? What useful information can be gleaned from the research?
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Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On Learning
ISBN: 9780133552522
1st Edition
Authors: Rajkumar Venkatesan , Paul Farris , Ronald Wilcox
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