2 As a manufacturing firm located in a developed country, you are interested in taking advantage of...
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2 As a manufacturing firm located in a developed country, you are interested in taking advantage of the Eastern European markets’ movement toward market-oriented economies. However, your potential customers lack hard currency and have asked you to consider countertrade. Are you willing to engage in countertrade? Why or why not?
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Related Book For
International Marketing Analysis and Strategy
ISBN: 978-0415311335
4th edition
Authors: Sak Onkvisit, John J. Shaw
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