4 Compared to Americans, are Asians and Africans: (1) more group oriented, (b) more family oriented, and

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4 Compared to Americans, are Asians and Africans: (1) more group oriented,

(b) more family oriented, and

(c) more concerned with social status? How might such orientations affect the way you market your product to Asian and African consumers?

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International Marketing Analysis and Strategy

ISBN: 978-0415311335

4th edition

Authors: Sak Onkvisit, John J. Shaw

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Question Posted: Jul 25, 2024 06:07 AM

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4 Compared to Americans, are Asians and Africans: (1) more group oriented, (b) more family oriented, and

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International Marketing Analysis and Strategy

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