4 Many American consumers consider direct mail as junk mail, a term that is offensive to the...
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4 Many American consumers consider direct mail as junk mail, a term that is offensive to the direct marketing industry. At present, this medium is largely underdeveloped outside of the USA. What is your assessment of the future of direct mail overseas?
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Related Book For 
International Marketing Analysis and Strategy
ISBN: 978-0415311335
4th edition
Authors: Sak Onkvisit, John J. Shaw
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