5 Go to the soft drink section of a supermarket. How many different types of soft-drink packages...
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5 Go to the soft drink section of a supermarket. How many different types of soft-drink packages are there
(in terms of size, form, and so on)? Should any of them be modified for overseas markets?
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Related Book For
International Marketing Analysis and Strategy
ISBN: 978-0415311335
4th edition
Authors: Sak Onkvisit, John J. Shaw
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