5. How many customer segments can you estimate from the survey data? a. What are the profiles...
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5. How many customer segments can you estimate from the survey data?
a. What are the profiles of the customer segments?
b. Which customer segments should Sticks target?
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Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On Learning
ISBN: 9780133552522
1st Edition
Authors: Rajkumar Venkatesan , Paul Farris , Ronald Wilcox
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