5 Sony Corp. of America, in an effort to include retailing in its operations, runs its own licensed stores in Japan and Europe. In the USA, Sony has opened the Sony Gallery of Consumer Electronics in Chicago. Inside the store, “boom boxes” and camcorders are displayed on pedestals as if they were art objects, and the Walkman is displayed on trendy mannequins. The gallery includes a life-size mock-up of an apartment with a built-in Sony home theater system. Some retailers are concerned that Sony might turn out to be both their supplier and competitor. How should Sony deal with this concern?