7. Evaluate Aluminum Basics present foreign markets strategies. Should it develop a global strategy? What strategy or

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7. Evaluate Aluminum Basics’ present foreign markets strategies.

Should it develop a global strategy? What strategy or strategies should Mark Parcells (the new VP of marketing) develop?

Explain.

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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