9. Why would a manufacturer offer a rebate instead of lowering the suggested list price? 10. How...

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9. Why would a manufacturer offer a rebate instead of lowering the suggested list price?

10. How can a marketing manager change a firm’s F.O.B. terms to make an otherwise competitive marketing mix more attractive?

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Basic Marketing A Global Managerial Approach

ISBN: 9780072525236

14th Edition

Authors: William D. Perreault, E. Jerome McCarthy

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Question Posted: Oct 17, 2024 05:03 AM

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9. Why would a manufacturer offer a rebate instead of lowering the suggested list price? 10. How can a marketing manager change a firms F.O.B. terms to make an otherwise competitive marketing mix...
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9. Why would a manufacturer offer a rebate instead of lowering the suggested list price? 10. How...

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Basic Marketing A Global Managerial Approach

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