Collect five reviews from your favorite retail website for one product. Using the reviews, develop a term-document
Question:
Collect five reviews from your favorite retail website for one product. Using the reviews, develop a term-document matrix similar to Exhibit 10-5. What terms appear most frequently?
Exhibit 10-5.
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Answer Heres what you need to do Choose a product and website Select a product youre interested in and find a website with customer reviews for that p...View the full answer
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Related Book For 
Essentials Of Marketing Analytics
ISBN: 9781264263608
1st Edition
Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan
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