Describe A/B testing and explain its purpose.

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Essentials Of Marketing Analytics

ISBN: 9781264263608

1st Edition

Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan

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Question Posted: Jan 22, 2024 06:03 AM

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Describe A/B testing and explain its purpose.

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AB testing also known as split testing or bucket testing is a method of comparing two versions of a ...View the full answer

Essentials Of Marketing Analytics

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