How is cluster analysis useful in marketing segmentation?

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Essentials Of Marketing Analytics

ISBN: 9781264263608

1st Edition

Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan

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Question Posted: Jan 22, 2024 06:04 AM

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How is cluster analysis useful in marketing segmentation?

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Cluster analysis is a valuable tool in marketing segmentation because it enables marketers and busin...View the full answer

Essentials Of Marketing Analytics

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