Use the features identified in question 1. Draw two different models that include features and a target

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Use the features identified in question 1. Draw two different models that include features and a target variable. The first model should be developed using all of the 15 features that could predict the target variable. The second model should be limited to the top five features that could predict the target variable following a qualitative analysis.

Question 1

Locate an article on a struggling business. Identify a business problem from the article. List 15 features that could be helpful in predicting a target variable.

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Essentials Of Marketing Analytics

ISBN: 9781264263608

1st Edition

Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan

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