10 Discuss other elements of the communications mix, such as sponsorship, in relation to the kinds of...
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10 Discuss other elements of the communications mix, such as sponsorship, in relation to the kinds of research that might be advocated in order to assess effectiveness, using examples to illustrate.
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Marketing Communications Management Concepts And Theories Cases And Practices
ISBN: 978-0750652940
New Edition
Authors: Paul Copley
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