3 Explain the characteristics that distinguish advertising from other elements of the marketing communications mix. In particular

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3 Explain the characteristics that distinguish advertising from other elements of the marketing communications mix. In particular highlight the differences between advertising and publicity.

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Marketing Communications Management Concepts And Theories Cases And Practices

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3 Explain the characteristics that distinguish advertising from other elements of the marketing communications mix. In particular highlight the differences between advertising and publicity.
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3 Explain the characteristics that distinguish advertising from other elements of the marketing communications mix. In particular

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Marketing Communications Management Concepts And Theories Cases And Practices

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