7 Media strategy is also part of how do we get there? Explain why you agree or...
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7 Media strategy is also part of ‘how do we get there?’ Explain why you agree or disagree that a firm understanding of media characteristics should be the first step in this part of the framework.
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Marketing Communications Management Concepts And Theories Cases And Practices
ISBN: 978-0750652940
New Edition
Authors: Paul Copley
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