9 The valuation of brands has finally arrived with brand equity on the balance sheet. Discuss this...

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9 The valuation of brands has finally arrived with brand equity on the balance sheet. Discuss this in relation to the view that communication is an investment rather than a cost.

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Marketing Communications Management Concepts And Theories Cases And Practices

ISBN: 978-0750652940

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Authors: Paul Copley

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Question Posted: Oct 29, 2024 06:02 AM

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9 The valuation of brands has finally arrived with brand equity on the balance sheet. Discuss this in relation to the view that communication is an investment rather than a cost.
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9 The valuation of brands has finally arrived with brand equity on the balance sheet. Discuss this...

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Marketing Communications Management Concepts And Theories Cases And Practices

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