And the sandwich? Well the next time you attend a meeting and someone brings a sandwich with
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And the sandwich? Well the next time you attend a meeting and someone brings a sandwich with them and your natural tendency would be to think that it just their lunch, then think again. What is that sandwich really saying. Is it not a signifier that signifies that this person is so busy they have not had time for lunch?
Or in fact they are so busy they have not had time to open the sandwich? What else is being said through that sandwich?
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Marketing Communications Management Concepts And Theories Cases And Practices
ISBN: 978-0750652940
New Edition
Authors: Paul Copley
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