The ascent of search engine optimization has been, as one might expect from the Internet medium, extremely rapid. Have banners and buttons fallen by the wayside during this ascent? Can more ‘traditional’ Internet devices survive in the face of SEO pre-eminence? Think about the important of getting other things right such as payment systems and website design, remembering that it may be more beneficial to pay someone with the expertise to get design/layout changes, new text for title tags, meta-tags and so on ‘right’.