The magazine medium has a lot of dimensions to it but, despite the changes that have taken place in terms of the Internet, satellite and cable and so on, it still has much going for it. Consider in a general way its characteristics. Think about the added advantages to using SIMs. How can a marketer make sure that particular magazines provide what the publishers say, both in terms of quantitative measures such as size of readership and qualitative measures such as receptivity or mood of the reader?