The value of direct marketing to Goldfish is clear. What might surprise the reader is the leading
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The value of direct marketing to Goldfish is clear. What might surprise the reader is the leading role direct marketing had to play in the integration process, or that the campaign had more than one communication element to it. Think about the role that direct marketing has to play for products and services inside and outside the financial sector.
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Marketing Communications Management Concepts And Theories Cases And Practices
ISBN: 978-0750652940
New Edition
Authors: Paul Copley
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