1. What are the major differences between quantitative and qualitative research methods? What skills must a researcher...

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1. What are the major differences between quantitative and qualitative research methods? What skills must a researcher have to develop and implement each type of design?

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ISE Essentials Of Marketing Research

ISBN: 9781260575781

5th International Edition

Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison

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