2. Design a behavioral intention scale that can answer the following research question: To what extent are
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2. Design a behavioral intention scale that can answer the following research question: To what extent are college students likely to purchase a new automobile within six months after graduating? Discuss the potential shortcomings of your scale design.
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Related Book For 
ISE Essentials Of Marketing Research
ISBN: 9781260575781
5th International Edition
Authors: Joseph F. Hair, David J. Ortinau, Dana E. Harrison
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